About the project
Dive into the sun-soaked collaboration of Lidl with the dynamic duo, Dieter Bohlen and his partner Carina, as they bring the spirit of Baywatch to life for Camp David's sizzling new beach collection. This partnership goes beyond the ordinary, encapsulating the essence of "Bohlen exclusively for everyone."
The project unfolds as a vibrant tribute to Baywatch, where the iconic Baywatch run meets Lidl's commitment to offering everyone a taste of beach feeling. In the rhythm of the waves and the vibrant hues of the beachwear, the collaboration not only communicates a strong offer but also elevates Dieter and Carina's collections, creating a harmonious blend of style and accessibility. It's a tale where exclusive meets inclusive, turning every beach enthusiast into a Baywatch star.
Client: Lidl GER
Year: 2023
