About the project
Step into the fast-paced world of Nissan as they join forces with Warner Bros for an electrifying collaboration – Nissan "The Flash." This dynamic partnership merges the sleek design and cutting-edge technology of Nissan with the iconic superhero aura of The Flash. Picture a car that not only navigates city streets but also embodies the spirit of lightning speed, a vehicle born from the fusion of automotive excellence and the unparalleled energy of The Flash. As the story unfolds, Nissan "The Flash" becomes more than a car; it's a symbol of speed, innovation, and the thrilling adventure that awaits on every road. Buckle up for a ride that blurs the lines between fantasy and reality, where Nissan and The Flash unite to redefine the meaning of speed and style.
Taking the helm as the sole creative lead, I dived into this project without the guidance of a supervisor, connecting directly with the client. My responsibilities spanned the digital landscape, crafting assets for DOOH, social media, and online banners and ads. Simultaneously, I navigated the print arena, overseeing elements such as OOH displays and vehicle wraps. As the art director, I not only ensured a cohesive visual presence across digital and print mediums but also took charge of client communication, establishing connections with Nissan Central Paris for coordination and planning the project's next steps. This multifaceted role required a blend of creativity, autonomy, and effective collaboration and teamwork.
Client: Nissan
Year: 2023
