About the project
Introducing SodaStream's "Push It Real Good" campaign – a fizzy anthem for those who dare to push the boundaries of ordinary refreshment. In this effervescent storytelling journey, we invite you to reimagine your sipping experience. Picture a world where the mundane is replaced with excitement, and each push of the button transforms tap water into a bubbling masterpiece.
Embarking on a creative journey, I collaborated closely with my senior art director, weaving a narrative that extended beyond conventional roles. Together, we crafted the essence of this project, curating online and photo briefings, looking for a fit in music, and orchestrating the seamless marriage of location and wardrobe. Delving into the intricacies of look and feel, our collective efforts transcended borders, with the project resonating on an international stage.
Client: Sodastream
Year: 2022/23
